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    MMGY NextFactor is an industry-leading consulting firm specializing in travel and tourism. Their team of experts has delivered insights and strategies to more than 250 destinations across the globe. They empower their clients and the travel industry at large to deliver sustainable growth to visitor economies and build stronger communities.

    They believe in the transformative power of travel. They realize that to be a leader in the tourism sector today is to be an architect of future economies, societies, and possibilities. They provide the intelligence, insight, and inspiration these leaders require to make a meaningful, sustainable, and equitable difference in their communities.

    In 2019, they joined forces with MMGY Global, the world’s largest integrated marketing company specializing in the travel, tourism, and hospitality industries. As part of the MMGY Global family, their clients have access to insights and experts across multiple agencies throughout the world.

    Creating a thriving destination requires more than attracting travelers. As never before, leaders are faced with creating flourishing tourism economies while addressing complex challenges. One-dimensional solutions can fall short of achieving desired results.

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    In New Smyrna Beach, there is something for everyone. From a vibrant local food scene to the performing and visual art, we are proud to be the perfect choice for creating new family traditions.