Destination Master Plan

Southeast Volusia/New Smyrna Beach Area Destination 

The New Smyrna Beach Area Visitors Bureau, the Destination Management Organization is embarking on an important assessment of how Southeast Volusia/New Smyrna Beach Area scores as a tourist destination and have contracted the expertise of MMGY NextFactor International for their diagnostic tool called Destination Master Plan. We are in the company of over 300 other destinations worldwide that have undertaken this assessment, and as such, we feel the tool has been tried and tested, and the methodology is sound.

The assessment takes the form of a 360-degree survey of key stakeholders in tourism, business, education, and government who would all find themselves impacted by Southeast Volusia/New Smyrna Beach Area Visitors Bureau's ability to attract and inspire visitors to our area. The results of the survey will essentially be a report card for the health and benchmarking of the New Smyrna Beach Area Visitors Bureau. We will present the results and discuss them further with those in attendance at our workshop.