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    Destination NEXT
    Master Plan

    Southeast Volusia/New Smyrna Beach Area Destination NEXT

    The New Smyrna Beach Area Visitors Bureau, the Destination Management Organization is embarking on an important assessment of how Southeast Volusia/New Smyrna Beach Area scores as a tourist destination and have contracted the expertise of MMGY NextFactor International for their diagnostic tool called Destination NEXT. We are in the company of over 300 other destinations worldwide that have undertaken this assessment, and as such, we feel the tool has been tried and tested, and the methodology is sound.

    The assessment takes the form of a 360-degree survey of key stakeholders in tourism, business, education, and government who would all find themselves impacted by Southeast Volusia/New Smyrna Beach Area Visitors Bureau's ability to attract and inspire visitors to our area. The results of the survey will essentially be a report card for the health and benchmarking of the New Smyrna Beach Area Visitors Bureau. We will present the results and discuss them further with those in attendance at our workshop.

    Community & Stakeholders' Participation

    As a key civic leader and stakeholder in the visitor economy, we are asking for your participation in this important assessment. The survey is comprehensive. Questions are simple and represent a broad set of topics addressing various elements of your community – including some elements which may seem beyond the scope of Destination Management Organization’s work, but indeed are relevant to and may impact visitors’ experiences.

    The survey should take approximately 20 minutes to complete. If you require more time to complete the survey, you can also save it and return to it at a later date.

    To access the survey, please click the button below. The survey will be available for your participation until the end of February, but we urge you to complete it as soon as possible to ensure you meet the survey deadline.

    Please be assured that your responses will remain anonymous. In order to develop the most accurate picture, it is important that you answer the survey as you see Southeast Volusia/New Smyrna Beach Area today. Our hope is that the findings of this survey will spark a thoughtful, productive conversation about Southeast Volusia/New Smyrna Beach Area as a destination and will form the basis for a destination-wide tourism strategy that will help guide Southeast Volusia/New Smyrna Beach Area Visitors Bureau into the future.

    Start the Survey
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    In New Smyrna Beach, there is something for everyone. From a vibrant local food scene to the performing and visual art, we are proud to be the perfect choice for creating new family traditions.