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SVAA Information

About Us

The Southeast Volusia Advertising Authority (SVAA) works to promote the New Smyrna Beach Area as a welcoming coastal destination. Funded by the Tourist Development Tax paid by visitors, SVAA supports strategic marketing, tourism initiatives, and efforts that enhance the overall visitor experience while benefiting the local community. With a focus on thoughtful promotion and long-term sustainability, SVAA helps preserve the area’s natural beauty, local character, and laid-back coastal charm for all who experience it. 

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Economic Impact through Tourism Promotion

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Mission

Building responsible tourism to elevate economic vitality and quality of life. 
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Vision

To inspire a vibrant coastal community that celebrates our diverse local experiences, businesses and unique charm. 
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Brand Promise

Market the destination in its authentic style and continue to protect the destination's assets through sustainable tourism. 

Our Values

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We Serve

We are committed to promoting the ultimate New Smyrna Beach experience. We put our heart and soul into it. 

We Protect

We are committed to responsible growth and sustainable tourism. We are stewards of the resources entrusted to us. 

We Share

We welcome collaboration and working inclusively across all levels. We respect and support one another. 

We Own

We take ownership of our actions. We are professional and transparent. We empower ourselves to get things done. 

We Beach

We embrace a laid-back lifestyle. We seek transformative experiences for residents and visitors. 

SVAA Board Meetings

Hours & Location

Board meetings are held once every quarter, typically on the fourth Tuesday of the month. Meetings start promptly at 09:00 am. All meetings are being held at the NSB Visitor Bureau offices: 2238 State Road 44, NSB, FL 32168. If you have any questions or needs, please contact us at 386-428-1600.

Scheduled Board Meetings (2025-26FY)

December 16, 2025
February 24, 2026
April 28, 2026
September 22, 2026

Our Board Members

Betsy Baker
Chair · HDG Hotels
Mike Arman
Vice Chair · Economic Development Oak Hill
Donna Ruby
Treasurer · Ruby Property Management
 
Chad Truxall
Member · Marine Discovery Center
Rebecca Zerrusen
Member · Norwoods Tree House
Richard England
Member · The Hub on Canal
Jamie Dudley
Member · Springhill Suites

Public Comments Submission

Fill out the form to submit your public comments addressed to the board of directors.

 Current Fiscal Year Agenda, Minutes &
Other Documentation
 

Agendas and Minutes FY25-26

Agendas and Minutes FY23-24

Agenda and Meeting Minutes September 24, 2024
Agenda and Meeting Minutes April 30, 2024
Agenda and Meeting Minutes February 27, 2024
Agenda and Meeting Minutes December 19, 2023
Agenda and Meeting Minutes October 24, 2023

Previous meetings:

Agenda and Meeting Minutes September 26, 2023
Agenda and Meeting Minutes April 25, 2023
Agenda and Meeting Minutes February 28, 2023
Agenda and Meeting Minutes December 20, 2022
Agenda and Meeting Minutes September 27, 2022
Agenda and Meeting Minutes April 26, 2022
Agenda and Meeting Minutes February 22, 2022
Agenda and Meeting Minutes December 14, 2021
Agenda and Meeting Minutes Oct. 26, 2021
Agenda and Meeting Minutes September 28, 2021
Agenda and Meeting Minutes April 20, 2021
Agenda and Meeting Minutes February 23, 2021
Agenda and Meeting Minutes December 15, 2020
Agenda and Meeting Minutes October 27, 2020
Agenda and Meeting Minutes September 22,2020
Agenda and Meeting Minutes June 23,2020
Agenda and Meeting Minutes  April 24, 2020 
Agenda and Meeting Minutes February 25,2020
Agenda and Meeting Minutes December 17, 2019
Agenda and Meeting Minutes October 22, 2019
Agenda and Special Meeting Minutes September 24, 2019
Agenda and Meeting Minutes August 27, 2019
Agenda and Meeting Minutes June 25, 2019
Agenda and Meeting Minutes April 23, 2019
Agenda and Meeting Minutes February 26, 2019
Agenda and Minutes December 18, 2018 
Agenda and Retreat Meeting Minutes September 25, 2018
Agenda and Meeting Minutes August 28, 2018
Agenda and Meeting Minutes June 26, 2018
Agenda and Meeting Minutes April 17, 2018
Agenda and Special Meeting Minutes March 20, 2018
Agenda and Meeting Minutes February 20, 2018
Agenda and Meeting Minutes December 19, 2017
Agenda and Workshop Meeting Minutes October 18, 2017
Agenda and Meeting Minutes October 17, 2017
Agenda and Meeting Minutes August 15, 2017
Agenda and Meeting Minutes June 20, 2017
Agenda and Special Meeting Minutes May 4, 2017
Agenda and Meeting Minutes April 18, 2017
Agenda and Special Meeting Minutes April 18, 2017
Agenda and Special Meeting Minutes February 21, 2017
Agenda and Meeting Minutes January 17, 2017

List Your Property or Business

Explore the New Smyrna Beach Area’s most popular surf spots along its 17 miles of shoreline.

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 Short-Term Rental Information

As a short-term rental, you must be registered with both the city (Business License Tax Receipt) and the State (Department of Business & Professional Regulation License) to be operating legally. Follow the link for more information on how to obtain these licenses.


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 Website Listing Policies 

 The following guidelines and policies have been adopted by the Southeast Volusia Advertising Authority and determine eligibility for inclusion on visitnsbfl.com, the official website for travel and tourism consumers, and participation in the Official New Smyrna Beach Visitor Guide, the primary local tourism and travel guide for the region. 

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